Mike King hopes to bring big time competition to amatuer strongman.

THE WORLD’S STRONGEST MAN DEVELOPS NEW TRAINING PROGRAM

Will Offer Affiliate Licenses Beginning Later This Year

New York, New York, July 18 2011 — The World’s Strongest Man (TM) and The
World’s Strongest Man Affiliate Team are proud to announce the creation of The
World’s Strongest Man Affiliate Program, Training System and Amateur Series
launching this Fall.

Created in 1977, The World’s Strongest Man, owned and operated by IMG World,
the global sports, fashion and media company, has become the premier event in
strength athletics. For nearly 35 years, the strongest men on the planet have come
together for the annual The World’s Strongest Man televised event, to compete in
a series of unique and amazing tests of strength, to crown The World’s Strongest
Man.

The World’s Strongest Man Affiliate Program will be available to gyms throughout the
US by providing an officially endorsed World’s Strongest Man training program. The
training program is designed to develop core strength and endurance with
techniques based around the WSM event such as the iconic Atlas Stones and Tyre
Flips as inspiration. A limit of 30 Affiliate Licenses will be sold in August and
September 2011 with the next batch reserved until 2012.

Professional Strongmen Nick Best, Jason Bergmann, and Dave Ostlund have been
announced as the Official Certification Instructors of the 2 Day Course on Strongman
Movements, Powerlifting, and Programming. This will yield one of the most
prestigious Strongman Certifications this world has ever seen. With an Affiliate
License and a Strongman Certification, qualified individuals will have tools to develop
The World’s Strongest Man Affiliated Training Centers.

The date of the first Certification, Registration for the first Certification, and the sale
of the first Affiliate Licenses will begin on July 23, 2011.

Matthew Primack, Vice President at IMG Licensing said: “The World’s Strongest Man
brand is an iconic family favorite for strength entertainment enthusiasts of all ages. It
has been a stalwart broadcast holiday event every year since 1977, so it is with pride
that we can announce this affiliate license partnership with 5M Investments that will
allow WSM fans of all genders, ages and size to experience certified strongman
training. It is an opportunity for participants to benefit from a premier fitness and
strength routine refined by professional athletes and made accessible to novices,
amateurs and regular athletes, to help improve their physical strength and well
being.”

Michael King, CEO of 5M Investments said: “It’s a great honor to have the
opportunity to provide The World’s Strongest Man training to the general public.
Strongman training will no longer be limited to back yard gyms, and all those who
have a passion for this truly incredible sport, will finally be able to train in the proper
environment with certified instructors who will introduce proper technique and
precise programming to daily training. This unique opportunity will allow athletes of
all ages and levels to absorb knowledge from some of the strongest men in the
world. We are excited to launch this program and introduce this incredible fitness
culture of Strongman Training to each and everyone who wants to learn.”

For more information on The World’s Strongest Man Affiliate Program, The World’s
Strongest Man Amateur Series, and The World’s Strongest Man Certification please
visit: http://www.TheWSMAffiliateProgram.com

King informs there will a national amateur competitions featuring both genders and all weight classes. This event is not associated with any federation or outside organization.

About IMG

IMG Worldwide is a global sports, entertainment and media business, with nearly
3,000 employees operating in 30 countries around the globe. IMG’s areas of
expertise are diverse and wide ranging: IMG College; IMG’s Joint Ventures in
China, Brazil and India: IMG Media; IMG Events and Federations; IMG Fashion; IMG
Models; IMG Art+Commerce; IMG Clients; IMG Academies; IMG Consulting and
IMG Licensing. More information is available at www.imgworld.com