Derek Poundstone in 2007

        ST. LOUIS, Nov. 1, 2010 — Solae, LLC, a world leader in soy-based ingredients, announced today that they have formed a partnership with Derek Poundstone, one of the world’s top strongman competitors, to promote soy protein for a healthy lifestyle.  The partnership will include both trade and consumer promotional appearances, educational messages and a media campaign highlighting the value of healthy nutrition and soy. 
       

Poundstone, 29, is one of the world’s most respected and successful strongmen both in and out of the sport, winning five major titles in the past three years. His accomplishments include winning the prestigious MHP Arnold Schwarzenegger Classic twice, the Fortissimus World Strength Challenge and the World’s Strongest Man Super Series. Recently, he won the MHP Olympia Strongman Championship. When he is not competing, Poundstone is a full-time police officer for the Naugatuck, Connecticut Police Department.

Poundstone has competed in the Metrx World’s Strongest Man World Championship three times, reaching the final round each year. 
       

“I have committed my career to being a positive role model for young people in every way possible, and one of the best ways is in spreading the word about proper nutrition and a healthy lifestyle.  This partnership with Solae will help us do that,” said Poundstone. “Soy is a high-quality protein that’s just as good as meat and milk, and it helps with muscle development and recovery as well maintaining a healthy heart.” 
       

Solae is the world leader in developing innovative soy-based technologies and ingredients for food, meat and nutritional products. The company began working with Poundstone in 2009 in a promotional capacity, and this new partnership significantly expands their work together. 
       

“We are very excited to work with Derek to help spread the positive messages of soy, as he is a great ambassador and positive role model for our brand and for all those he comes in contact with,” said Michele Fite, vice president of global marketing and strategy at Solae. “I have seen first-hand the impact his message can make and the passion he has for his sport and healthy living, which is what Solae is all about.” 
       

Solae will also partner with Poundstone for a series of media events, including his new Poundstone Power Radio show, which will be airing every Wednesday (7:00-9:00 p.m. ET) starting November 3 on SIRIUS channel 125 and XM channel 241. Other events will include stops in targeted markets throughout 2010 and 2011, as well as promotions in areas where Poundstone will be competing.